Apart from the chat rooms,
instant messengers and electronic mails created for
communication and dialogue
beyond turf are the emerging innovations that help
man build opportunities
for interaction. The need for a personalized and human
face aspect of building
online communities is slowly changing the technological
landscape of the Internet.
Blogs / “weblogs” or
blogging are the newest gift of Internet technology to people
all over the world. These
are updated posts, crop up entries or personalized life
snippets, of mundane or
bizarre in nature. For most, a “blog” is a personal, unedited,
and authentic journal
meant to be shared in an online community. Blog site is a place
where bloggers can publish
anything; his thoughts, feelings, photos, special events,
experiences, comments on
issues and so on. It is more of an online diary with videos,
links, documents,
newsletters and opinions on just about any topics you are interested.
Blogs are made to welcome
the insights and opinions of all and therefore, should not
be written to sound
intimidating and too formal. This kind of blog is a sure way to
put off the readers. In
the basics of blogging, conversational tone would be more
appropriate to reach the
desired audience.
Blogging is all about
individuals reaching out to other individuals. Having a blog has
its own set of
advantages:Freedom of Expression. If you want people to hear you out
and give their own opinion, this is the best way to create a line of
communication;
Networking is at its best.
Having a blog is a good platform for exchanging genuine
ideas from consumers to
you as marketer of a certain product.
Sound opinion and point of
view is better than just showing the price quote;
Excellent advertising
platform. Blogging is a new way to advertise products, a refreshing
change from the traditional advertising outlets and it is
cost-effective.
Gauging public opinion on
products and services. The key is nice and catchy titles with new
ideas presented in your content. This is an assurance of quick and
repeated responses from your readers.
Blogs is an excellent spot
for the exchange of ideas between the seller and the consumer. Good
for measuring public opinion regarding services and products, even
political and business matters alike.
Useful tool for internal
communication. This will help your company to build a knowledge-based
community of employees. Also good for harnessing employee relations
and identifying human resource issues in advance.
Other benefits like search
engine optimization (SEO) will help your blogs to be seen often by as
many people as you wish. This is very good exposure for your products
and services.
Many blog hosting services
are available on the Internet. But the basic question is which one of
the services will be the best to start off your business blog
program? Business people are usually clueless to recent technological
innovations which would help them maximize their marketing
potentials. For these beginners, it is best to study first the
services offered by blog hosts. An ineffective business blogging
program may damage marketing opportunities instead of enriching them.
A company may decide to do
the following depending on its capacity and needs: 1) Host their own
blog service, 2) Pay someone else to host the service, or 3) Setup a
“blog aggregator page” and ask the employees to select their blog
hosting services individually. There are paid and free services
available for individuals.
For business blogs, they
are required to have the latest blogging features; if not, this will
prevent them from maximizing their marketing, public relations and
SEO potentials.
Keep in mind that blogs
should have the following basic essentials:
COMMENTS. Welcoming
comments provide opportunity for dialogue. In business blogs, they
are a good customer feedback mechanism. This helps develop better
customer relations based from loyalty and trust. Blogging is an
innovative way to converse with your customers.
TRACKBACK. This helps in
maximizing company and product exposure. Through this service,
consumers can get back to you for more posts and updates without the
difficulty of locating you. If your blog is popular in a specific
online community chances are links going back to your blog site are
everywhere online, other blog sites or even websites.
CATEGORIES AND TAGS. These
both help in classifying blog searches for ease of navigation and on
site search. Categories act as libraries because it classifies posts
by subject matter such as business, distance learning, e-commerce,
online auctions, etc. Tags, help in the classification, especially in
the blog search engine Technorati. Possible customers and new clients
locate blogs about certain topics of interest by just clicking the
tags.
RSS FEED. Really Simple
Syndication is the feed from your blog that is sent out over the
internet, and collected through the various newsreaders and
aggregators.
If your company is to
establish a business blogging program, considerable options should be
made available by the hosting companies shortlisted for the services.
Free blog hosting services are popular but they are much appropriate
for individual online journals. Paid blog hosting services offer
unlimited packages best for your company’s needs. You may want to
suggest checking out some blogs that use the host first, read and
examine their layout and design. Another important thing to consider
is a reliable technical support the host has.
After, choosing the blog
host, a team should be ready to plan the design and structure of the
blog: The team should:create a style that meets the needs of the
audience;
establish an open,
credible tone;schedule weekly updating of blog - ideally, a few times
a week;include weblinks of other website and blogs; blog post should
be in the “first person;”focus on the business blog objective;
and,maintain an honest, engaging conversational quality.
Remember, whatever the
look, style and content found on your blog is a reflection of you and
your company.
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