Blogging is a concept that
started in late 90s. It used to be a way to comment an existing
webpage, an opportunity for visitors and readers to react or voice
out one’s opinion on the said page. What started as a
single-sentence commentary has evolved into pages of personal take on
just about anything and everything under the sun. As it continues to
move forward, online advertising has tapped into the blog’s
potential.
Here are 5 reasons why you
should use blogging as an Internet marketing tool.
1.Blogging is simple. The
simplest way to get your piece on the net is through blogging. No
skills are necessary… an average adult can read and type, or at
least click a mouse. It’s like having a virtual piece of paper and
you just write your ideas, experiences, new products, and hope that
the truth behind your articles
comes out and entice your
reader to also try your product. If you have a PC and an Internet
connection (who doesn’t?) then you can blog and advertise.
2. Blogging is authentic.
In this day and age where advertising saturate our lives, we question
the credibility of promoters’ claims. However, in blogs, real
people share their real-life experiences, unscathed by paid
advertising. Reading blogs about first-hand product use is like
talking to people about their first-hand experience. You definitely
want to buy a tried and tested product.
3. Blogging is free.
Because blogging is yet to be proven as a mainstream online
advertising media, most sites see it as something to augment current
marketing tools and thus offer it for free. Any opportunity for
free webtime is definitely a bonus especially to businesses that are
starting up. Needless to say, paid blog pages can generate more
income for your seriously growing business.
4. Blogging builds
credibility. As you get more and more into writing your experiences
on a particular product or industry, your readers come to realize
that they can depend on your posts for their own information needs.
As such, you become an
expert on it; as a
consequence, more readers visit your site and more bloggers link to
your blogs. As companies and professional organizations notice the
growth of your readership base, they may soon get in touch with you
for advertising on your blog page, or make you an affiliate, which
pays for every referral generated from your blog site.
5. Blogging builds your
market. Unless you are a Hollywood star, chances are, only your Mom
reads your posts. Mom has a lot of friends, so she lets her friends
know how interesting your blog site is. But you need not depend on
Mom to increase
your readership base.
Look into the following ways to build your market through
blogging:-By using your e-mail. Today, blogging is overcoming the
e-mail’s popularity in quickly and effectively reaching and
expanding a market. In this age of speed and quick access, logging
in and downloading e-mail is simply taking longer
than clicking into a blog
site. Let them explore your site by using a short e-mail message as
teaser to your blog site. If your e-mail is on an entirely different
subject, use your e-mail signature to give a link to the site.
-By using subscription.
An easy way to get your readers e-mail is to give them an opportunity
to subscribe to your blogsite. Keep some exclusive information for
your subscribers to entice readers to subscribe and give their e-mail
address. Just be
responsible in using their
e-mail address, as the last thing you want is a comment on your blog
that you are a spammer.
-By understanding your
readers. Conduct a simple survey for your readers to understand
their profile and advertising preferences. Ask consumers to give you
feedback on a post, an ad link, or a trial that you shared. In this
way, it is like interviewing your readers without the commitment and
intrusion of a face-to-face interview.
-By joining a blog network
–A network of blogs maybe a collection of blog sites that share the
same industry, interest, readership base, payment mode, etc.
Consumers find credibility and convenience in clicking one link to
several real bloggers
about a single subject.
Clearly, more bloggers are better than one.
-By using RSS. RSS is the
fastest growing technology on the Internet today. As such, having
RSS feeds to your blog is definitely another means of generating
awareness for your readership base. Having a variety of feeds can
add interest to your blog site.
Give your business a boost
by effectively using blogging as an Internet marketing tool.
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