Business blog is an
incredible online marketing tool that saves you thousands of dollars
but provides great business opportunities in just one click. Blogs
are user-friendly, customized and flexible medium for disseminating
useful information for effective positioning of your products in the
market.
Companies engaging in
business blogging have a definite edge over its competitors. Here
are some advantages:
Word-of-Mouth. In a
survey, there are currently 14 million blogs with 80,000 more being
added each day and about 30 percent of the 50 million users are blog
readers. Imagine how much gain your company will have, if your
products are advertised through blogs. With Internet, information
spreads so quickly especially if an impressive write-up goes with
your product.
Soon your blogs will be
passed on to hundreds of possible customers.
Awareness and loyalty.
Open communication with your customers creates trust and loyalty
among them. Being there to respond to their questions and comments
make them all the more willing to try your products and services.
Feedback. Blogs is good
for product research and reviews. It would be easier to improve on
your products if you observe your customers’ thinking and
behavioral patterns. You can also take immediate action to your
customers’ concerns.
Community halo-effect.
Bloggers are reasonable, friendly and helpful. They are more than
willing to create blogosphere of comments regarding your product. The
only thing you have to do is embrace and take active part in the
culture and your product will surely be considered in their next stop
to the supermarket.
For better marketing
results, actively promote your business blogs by submitting your
blogs to blog search sites and directories. Do not forget to paste in
with your blogs, your URL.
Be sure that your blogs
contain exclusive information with value and are always updated to
keep readers popping in, read up your blog, move on to the next and
click on again for updates.
Blog is like a setup booth
in the biggest trade show on earth everyday. Marketing possibilities
are just around the corner waiting to strike your sale scales up.
The Really Simple
Syndication (RSS) feeds are important too in conjunction with your
blogs to get the best benefits. Use effective keyword phrases to
generate high ranking status in the search engine traffic. In this
way you have better chances of people finding your website leading to
your blogs. More traffic means more potential sales.
For this to be successful,
you can use RSS for news update feeds which can be read through RSS
reader application. This is a very useful tool for business and
internet marketers as well.
If you are already
convinced with the potentials of business blogs for marketing and
targeting sales increase, your company is now ready to start
blogging. But first, you have to be in tune with your company’s
business objectives and determine if blogging will really help you
achieve your goal.
1.Several blogs are
dedicated to teaching people the do’s and don’ts of blogging,
READ them! Include in your
reading materials blogs that are consumer-based too to give you an
idea.
2.Setup several test blogs
right away.
If your initial try out
with blogs worked well, you can now start setting up your blogs.
1.Study blog design. Blog
hosting services provide pre-designed templates. But if you opt for
paid blog service, you can ask your artist to design and layout your
blog site to match the company’s identity and needs.
2.Choose a topic. Its good
to have a line-up of topics you want for your blogs but be sure they
are in consonance with your business objectives. This would be a test
of your flexibility and open-mindedness since results may be going
against the set objectives.
3.Remember the following
safety measures in blogging:
legal issues are sometimes
involved in blogging; it is safer to include disclaimers and
limitations of
liabilities; corporate communication and legal department are
responsible in educating the senior management on how blogs might
affect business; create blogging policies; set limits on who gets to
blog and what information are allowed to be made public;avoid
outright marketing blog or you will shy away your readers;make
content updated, relevant and fresh;reinforce the company’s core
values; and,encourage employees to use it.
4.Start blogging and
complete 20 posts before going to marketing.
5.Begin marketing.
6.Regularly monitor the
coming ins and outs of readers and get updates. Then, measure your
results.
7.Adjust if needed. You
can always play with your designs in the blog site as long as
it remains to match the
company’s identity.
8.Strive to be consistent
with your topic all the time.
9.Try to have unrelated
topics with general and broad appeal.
10.Schedule updates
regularly. Monday, Wednesday and Thursday would be best to update
blogs.
Once you have done all
these things, you can now ultimately enjoy the benefits of business
blogging.
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